SMS alerts are great because, certainly they are utilized to remind you of import such things as birthdays, insurance renewal dates and important events. They are also helpful for keeping up with the football results, getting daily horoscopes or tracking your favourite celeb. However with the proliferation of web and mobile web some commentators are advising that SMS alerts the death knell for SMS alerts.
SMS is regarded as the popular data application with 2.4 billion active users. SMS has an open rate of around 98%. That means that 98% of SMS messages sent are opened. So when mobile phones tend to choose the users/owners everywhere these days you will find a tendency for SMS messages to get read earlier than emails. When was the very last time you deleted an SMS without at the very least opening it? That means SMS still contain a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival of the “app” as well as the other major manufacturers were quick to follow suit. Apps are now prolific and it comes with an app for pretty much anything you can imagine. They are no longer confined to iPhones and most smart phones will have a reasonably level of apps with increased being developed and launched on a regular basis. Apps are definitely more flexible than SMS alerts and in addition permit more interactivity and creativity. However in terms of information alerts they have some drawbacks compared to SMS.
Firstly many need to be launched to get the information. This causes issues with phones that may only run one app at that time. It also implies that users need to remember to determine the app, defeating the objective of an alert. Finally the fragmentation from the apps market means you could struggle to get the app/info you will need on your particular handset. You may have a HTC and also the app you need is just seen on iPhone or the other way round. With SMS being available on 99% of all handsets you happen to be almost guaranteed if the information you are looking for is accessible on SMS alerts, you can access it.
SMS vs Email – Email has the advantage of being offered for both PC and mobile devices. Its growth has been phenomenal over the last number of years along with its application widespread. Its flexible, free and easy to use. However it has a number of drawbacks when it comes to information alerts. Firstly, it is abused. A report by Barracuda Networks showed ckdhaf in 2007 90% of email sent was spam. This implies lots of the emails sent don’t make it through spam filters or don’t get read. Another issue is timeliness. For things such as insurance renewals where you could set the alert ahead of time this is not a concern. However if you want to keep up-to-date with say your favourite football team you will need information seconds or minutes after it happens-goals or full-time results. Emails might not get read for many hours and through that period the data may be redundant.
SMS alerts-Good although not Flawless – Although SMS alerts have benefits over both Apps and email they are not without drawbacks. SMS alerts are certainly not as glamorous as apps and not as widespread as email. This means you may have to look harder to find the info alerts you would like. Even the alerts may come from a more obscure provider which sometimes (although not always) impacts on the longevity of the service.