Effective digital marketing can only be achieved by leveraging the strength of data and the beauty of art, and the simplest way to foster improvement during these areas is always to start conversations with our peers. Every week, we’ll throw a couple of DARTs at the wall and hope you’ll join the conversation. This can include interesting things we discover, are planning on, or are actively using within our digital marketing campaigns. We hope that the short updates will spark some inspiration after a long week.
AdVenture Media Group Accepted As Google Premier Partner Agency. Earlier in the week, our company was rewarded with all the highest level Google Partner status. While we have invariably been PPC management company, this new accreditation is a nod to our own efforts as being an agency with the advanced understanding of the various Google advertising products and delivery of exemplary results through our substantial customer base.
Search Talk Live. Earlier in the week, I had been a guest on the popular digital marketing podcast, Search Talk Live. I joined hosts Robert O’Haver and Caleb McElveen to go over the wonderful topic of remarketing. Throughout the hour-long interview we covered a ton of ground such as the behavioral psychology of web browsing, dynamic remarketing, advanced audiences in the search engines Analytics, RLSA, managed placements, and also a marketing conspiracy theory (more on that below). You have access to the podcast through their Website, iTunes, or wherever else you obtain your podcasts.
Google Shopping Strategy We’re Recommending:
RLSA in the search engines Shopping. Many advertisers overlook using Remarketing Lists for Search Ads (RLSA). We recommend not merely adding remarketing audiences for your Search campaigns, but testing this inside your Google Shopping campaigns as well. Previous website visitors, and even more importantly, past purchasers, already are knowledgeable about your logo and possibly more likely to convert on your own site. They could have even an account registered together with you, dramatically simplifying the conversion process. When these users are back looking for your product or service, you may want to bid more aggressively on your ads to improve your audience click-through-rate.
Google Attribution Update We’re Thrilled About:
It’s very effective, but so far it’s been a real pain inside the butt to put together since there were three confusing code changes that a developer would have to implement on the site. The code would often get altered as clients updated their websites, plus it had not been possible to set this up through Google Tag Manager.
Facebook and Instagram are paying attention to us. We’ve been keeping tabs on this for a number of months now, and I’m finally at a point where I will discuss it publicly without sounding just like a crazy person, hopefully. Most of us are completely convinced that Instagram (belonging to Facebook), is using their microphone feature to pick up on keywords within your offline conversations and tailor ads for you according to a matching algorithm.
Individuals in the industry have sufficient of your comprehension of how this technology works to suggest that there is not any explanation or coincidence for the reality that we’re seeing ads for brands and products we’re referring to offline. We want to make it clear that people really have nothing to concern yourself with, but much more on that later.
Here’s one example. This past weekend, a friend of mine was telling me a story about getting sneezed on while riding the subway and getting to find hand sanitzer in Penn Station. He mistakenly said the term purina when qqdpog intended to say the word purell, and we joked about the thought of him walking around desperately seeking cat food to clean up his hands.
Few things worth noting: Facebook has acknowledged they have the capability to do this, but they’ve Released Statements proclaiming that they are doing not. Also, listening isn’t really the best choice of words. You can find no Facebook employees with headsets on shouting to a single another, “He just said Purina! Send him a Purina ad!” It’s all algorithm based keyword targeting.
So this is not saying that we’re at an increased risk, or we really have anything to be concerned about. Our way of life will become increasingly more entrenched in artificial intelligence, and we’re more satisfied arriving at terms using that fact (if you use Google Maps to have around or have ever used Spotify or Pandora, you’re secretly a huge fan of AI, even if you don’t are aware of it yet).